The Yard was preparing to open Singapore’s newest High-Performance Gymnastics Centre in Jurong - their largest and most ambitious facility yet. The challenge was to fill classes before opening and achieve break-even in the very first month of operations.

Rosie needed a professional dance portfolio that would instantly capture the attention of casting teams and directors. In an industry where first impressions are everything, her website had to showcase her talent and experience within seconds - offering quick access to her showreel, credits, training background, and contact details. The design needed to feel editorial and refined, reflecting her artistry and discipline as a pre-professional dancer, while also being simple for her to update ahead of each new audition season. The goal was to create a space that not only presented Rosie as a serious artist but also made it effortless for agencies and companies worldwide to see her potential at a glance.

As The Yard experienced rapid expansion across Singapore, including the launch of major new high-performance centres, the primary challenge shifted from episodic hiring to securing a continuous pipeline of specialized, high-quality coaching and administrative staff across all four operating sites. The need was for a reliable, 24/7 recruitment process that could attract the best talent in the specialized sports industry, maintain a high standard of candidate quality, and support the constant demands of a growing multi-site business.

Swan Academy had outdated branding, inconsistent marketing, and a clunky booking flow that made it hard for parents to find and sign up for classes. This bottleneck limited growth and tied up staff in manual admin.