Who is The Yard?
The Yard is one of Singapore’s leading gymnastics groups, running four sites across the island: Dempsey, Jurong, Bukit Timah and Dover. Jurong is its flagship high performance centre and the largest in the country.
The challenge
A site that size comes with big overheads from day one. The Yard needed classes filled fast, with no room for a slow start.
Our approach
Enrolment funnel: We built a dedicated Jurong landing page in The Yard’s brand, ending in a lead form that passed every enquiry straight into Classcard, their booking system.
Paid ads: We ran Meta campaigns aimed at local parents, then scaled spend by 78% as the best ads and audiences proved themselves.
Sales system: We built email automation inside Classcard so every new lead got an instant welcome and a nudge to book a trial.
The results
Over 500 enrolments in 10 weeks, with ad spend scaled 78% as results came in. Jurong opened with full classes instead of empty ones.
“With multiple sites and more opening, we needed an agency that truly understands our industry. Ace Ads delivered.”
Rosanna Trigg, CEO, The Yard Gymnastics Singapore