Who is Swan Academy?
Swan Academy is a gymnastics and dance club in Stevenage, Hertfordshire, focused on long-term athlete development. It’s also the club our founder co-runs, so it’s where every ACE Ads strategy gets tested first.
The challenge
Swan wanted to grow membership sustainably while looking as professional online as it is in the gym. It needed a brand and website that matched the quality of its coaching and made booking a trial easy.
Our approach
Brand refresh: We refreshed the Swan brand so it felt premium and consistent across the website, social media and the gym itself.
Website and funnels: We moved the site from Wix to Framer and built funnels for trial classes and sign-ups, plus a pre-order funnel with Stripe checkout for squad leotards.
Local SEO: We wrote locally targeted blog content for Stevenage, Hitchin, Letchworth, Baldock, Luton and nearby towns, so parents searching for gymnastics classes find Swan first. Bookings flow straight into ClassForKids.
Paid ads: We ran Meta campaigns targeting local parents, sending them straight into the new funnels so every click had a clear next step.
The results
Swan grew by 58% and now has 600+ members. Its brand, website and funnels now work as one system that keeps bringing in new families.