Who is MicroPet?

MicroPet is a mobile pet microchipping franchise working across the UK, offering door-to-door microchipping, nail clipping, dog walking and pet pop-ins.

The challenge

MicroPet relied heavily on referrals and word of mouth, so new enquiries came in waves. They needed a consistent flow of leads they could plan around.

Our approach

Account setup: We set up their ad accounts and business pages properly from day one, so tracking and targeting worked from the start.

Meta ads: We built the creative strategy and audience targeting from scratch, aimed at local pet owners.

Lead funnel and automation: Ads led to a lead capture system with automated follow-up, so every enquiry got an instant reply.

The results

MicroPet went from an unpredictable pipeline to a steady flow of qualified leads on autopilot, with a system it can repeat in new areas.