Rosie Roff: Pre-professional Ballet & Contemporary Dancer

Rosie Roff Portfolio - Case Study

Client: Rosie Roff

Role: Pre-professional dancer, ballet and contemporary

Goal: To create a personal brand site that showcases her talent, experience, and showreel while being simple to update and optimised for casting directors.

Core pages: Home, About, Dance Experience, Showreel, Gallery, Contact, Download CV

Challenge:

Rosie needed a professional dance portfolio that would instantly capture the attention of casting teams and directors. In an industry where first impressions are everything, her website had to showcase her talent and experience within seconds - offering quick access to her showreel, credits, training background, and contact details. The design needed to feel editorial and refined, reflecting her artistry and discipline as a pre-professional dancer, while also being simple for her to update ahead of each new audition season. The goal was to create a space that not only presented Rosie as a serious artist but also made it effortless for agencies and companies worldwide to see her potential at a glance.

Our Approach:

We designed a seamless, white-based digital portfolio built for conversions and credibility. Every page serves a clear purpose - from her “About Me” and “Dance Experience” to a one-click “Download CV” and “Contact” form. The clean typography and black-and-white palette draw attention to her artistry and professionalism.

Results:

A striking personal website that highlights Rosie’s individuality, allows effortless navigation, and gives her a professional edge when applying for contracts and auditions globally.