Who is Boom Battle Bar?

Boom Battle Bar Stevenage is a competitive socialising venue, mixing games like shuffleboard with food, drinks and group bookings. We came in to help the venue launch strongly and keep growing once the opening buzz wore off.

The challenge

New venues get a spike of interest at launch, then footfall drops. Boom needed a steady flow of bookings from groups, parties and work socials, without overspending on ads to get them.

Our approach

Venue branding: We designed posters, in-venue artwork and five seasonal campaigns a year, from Christmas to big sporting moments like the World Cup.

Paid ads: We ran Meta campaigns targeting groups, birthdays and corporate bookings, testing creative until the winners were clear. Better creative lifted click-through rate by 44% and cut cost per click by 52%.

Email marketing: We set up email campaigns to turn first-time visitors into repeat guests and fill quieter days. We also managed Google reviews and social media replies, so the venue’s reputation grew alongside its bookings.

The results

Sales grew 47%, click-through rate rose 44% and cost per click fell 52%. Boom now has a repeatable system for bookings well beyond launch.

“We weren’t sure Ace Ads was the right fit, but Viktor proved us wrong. 47% sales increase in six months.”
Michael McGill, Founder, Boom Battle Bar