What is FOBISIA?

FOBISIA brings together British international schools across Asia for youth sport competitions. The Yard hosted the event at its venue in Singapore, welcoming schools, students and families from across the region.

The challenge

An event like this happens over a single weekend, so there’s no time to build momentum slowly. The Yard needed content and messaging that would reach parents, schools and the wider sporting community while the event was happening.

Our approach

Consistent content: We produced and posted content throughout the weekend, keeping the event visible from the first session to the final results.

Strong messaging: Every post focused on what made the event special: the athletes, the schools and the standard of youth sport in Singapore.

Working as one team: We delivered the campaign together with The Yard’s team on the ground, so production, marketing and operations all pulled in the same direction.

The results

750,000+ social impressions in one weekend. Parents shared the content, schools commented and the wider sporting community followed along. It showed what youth sport in Singapore can look like when everything works together.