About us

We’re not your typical agency and that’s a good thing.

Ace Ads was built from the ground up by someone who’s lived it. Literally.

Our founder’s family runs four successful gymnastics clubs, and after years of watching what works (and what doesn’t), we cracked the code to filling classes, running sold-out camps, and turning scrolls into signups.

What started as helping out behind the scenes quickly became a full-blown marketing system that actually delivered results.

No more guessing, no more “boosting posts” and hoping for the best - just smart, tested strategies that work for real businesses like yours. Now we help clubs, nurseries, leisure venues and soft plays do the same thing, get consistent bookings, grow their member base, and keep parents coming back.

Core Values
Brilliance
We’re not here to be ‘meh.’ Every campaign we launch and every funnel we build is crafted to be smart, sharp, and straight-up brilliant.
Clarity
We don’t hide behind buzzwords. You’ll always know what’s happening, why it’s happening, and how well it’s working. No waffle, just results.
Image
Image
People First
Whether it’s your team, your members, or the parents you’re trying to reach, we put real people at the centre of everything we create.
We’ve Been There
Ace Ads was born in a gym. Literally. We know what it’s like to chase enrolments, juggle bookings, and still try to run a business. That’s why we build tools that actually help.
Our Mission

We help clubs grow faster, smarter, and with less stress.

We’ve seen the behind-the-scenes chaos: half-filled trials, last-minute camp promotions, and no time to fix it all. So we built a system that works.

From PPC to branding, websites to enrolment funnels, we give you everything you need to grow - without guesswork.
And thanks to our partnership with the world’s number one sports university, Loughborough, we’re constantly sharpening our strategies with world-class insight and support.

We’re not here to sell you marketing. We’re here to bring you parents, bookings, and results that matter.

Image
Image
Our Vision

You focus on running the business - we’ll bring the leads and fill the room.

Our vision is to make marketing that actually delivers. Real results, not just clicks. We handle the ads, systems, and strategy so you can focus on what you do best - running the show.

Creative Team
Image
Viktor Trotter
Founder & CEO
Image
Kathryn Murphy
Co-Founder & CTO
Client Reviews

Since working with Ace Ads, our enrolments have skyrocketed, generating over £100k in extra revenue. They get how parents think, and it shows in the results.

Reviewer Image
Svetlana Lebedinskaya
Director at Swan Gymnastics

Ace Ads helped us generate £120k in extra revenue in just one year, huge thanks to Viktor for driving all our PPC, email, and onsite marketing.

Reviewer Image
Michael. M
Owner of Boom Battle Bar Stevenage
FAQ
What does Ace Ads actually do?
We specialise in PPC (Pay-Per-Click) advertising and digital marketing that drives real results – helping businesses like yours increase trial signups, camp bookings, enrolments, and memberships.
Who do you work with?
We work with sports clubs, gymnastics centres, nurseries, soft plays, and leisure businesses across the UK and internationally. If your goal is to get more parents booking in, we’re for you.
How does PPC help my business grow?
PPC helps you get in front of the right people at the right time. We run expert ad campaigns that generate interest and convert into real bookings, not just likes or traffic.
Do you only do PPC?
PPC is our core focus, but we also offer funnel creation, website support, CRM integration, and ongoing marketing strategy – designed specifically for activity-based businesses.
How quickly will I see results?
Most clients start to see results within 2–4 weeks. The real power comes after consistent optimisation over the first 90 days.