Who is Classcard?
Classcard is a booking, scheduling and payments platform for gymnastics clubs, sports academies, dance schools and other class-based businesses. We took over its UK and Ireland launch in April 2026.
The challenge
Classcard needed to win UK customers in a market full of booking software. Its buyers are busy club owners, so ads had to show the value fast and turn interest into demos and sign-ups.
Our approach
Research and launch plan: We started with competitor research on the UK’s main booking platforms, then built a full launch playbook, a 24-ad Meta copy pack and UGC reel scripts.
Meta ads: We ran campaigns aimed at UK club, academy and studio owners, speaking to problems they deal with every day, from chasing payments to managing trial bookings. Moving UK and Ireland into a dedicated ad account noticeably improved lead quality.
Lead magnets and funnels: We built free tools owners actually want, like a Safeguarding Checklist and a Certificate Generator, with landing pages that turn downloads into demo bookings.
Email and WhatsApp automation: A 14-day email nurture sequence and WhatsApp follow-up templates keep leads warm until they’re ready to book a demo.
The results
171 demos booked between May and July 2026, with cost per lead as low as £22.58. Click-through rate rose 49% and sales grew 33%. Because we run a club that uses this kind of software ourselves, we knew exactly what would make owners stop scrolling.