Who is LooBud?

LooBud makes a collapsible, portable travel shatafa, so travellers can keep the comfort and hygiene they have at home wherever they go. Its customers include pilgrims travelling for Hajj and Umrah, holidaymakers and business travellers, and it sells through Shopify and Amazon UK.

The challenge

LooBud’s product solves a real problem, but it’s a new category for many shoppers. The challenge was reaching the right UK travellers at the right moment and making a low-cost product profitable through paid ads.

Our approach

Market research: We researched typical acquisition costs in the category to set realistic targets from day one, aiming to bring cost per lead under £15 once the ads have learned.

Meta ads: We built UK campaigns around key travel moments, including Hajj and Umrah, summer holidays and business trips, with messaging tailored to each type of traveller.

Built to upsell: The £13.99 product brings customers in, and the strategy then moves them towards the £50.90 bundle to grow the value of every order.

Connected tracking: With the Shopify store linked to Meta, every sale feeds back into the campaigns, so the ads keep getting smarter.