Why Your Classes Are Half Empty (and How PPC Can Fix It)

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July 2, 2025
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Still Posting on Facebook and Hoping for the Best?

You’re not alone.

We speak to club owners every week who say the same thing!

You’ve tried Canva. You’ve tried boosting posts. You’ve probably even filmed a reel or two that made your staff roll their eyes. And still—your bookings feel like a rollercoaster.

Here’s the truth: Posting on Instagram won’t pay the bills if no one sees it.

And unless you’re one of those unicorn clubs with a 12-month waitlist… you probably need a better way to reach parents.

So… What Is PPC and Why Should I Care?

PPC = Pay-Per-Click advertising

It’s how you get your club, camp, or nursery in front of real parents who are actually searching for kids’ activities right now.

You only pay when someone clicks.

You target only parents in your area.

And you only need one good campaign to go from “quiet month” to “where did all these bookings come from?!”

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Real Talk: Why Most Clubs Waste Money on Ads

Most people press “boost post,” cross their fingers, and wonder why it doesn’t work.

Here’s the difference when we run it:

  • Laser-focused targeting — not “everyone in the UK who likes kids”
  • Scroll-stopping ad copy — because “BOOK NOW” isn’t convincing anyone
  • Funnels that follow up — because parents forget stuff. Often.
  • Landing pages that actually convert — no more sending them to your Facebook page and hoping they figure it out.

“We post every day… but the classes still aren’t full.”

Real Talk: Why Most Clubs Waste Money on Ads

Most people press “boost post,” cross their fingers, and wonder why it doesn’t work.

Here’s the difference when we run it:

  • Laser-focused targeting — not “everyone in the UK who likes kids”
  • Scroll-stopping ad copy — because “BOOK NOW” isn’t convincing anyone
  • Funnels that follow up — because parents forget stuff. Often.
  • Landing pages that actually convert — no more sending them to your Facebook page and hoping they figure it out.

Case Study: £100K+ in Extra Revenue (Without the Panic Posts)

One gymnastics and dance academy we worked with had the same story:

Great classes. Great team.

But their enrolments? All over the place.

We built their funnel, ran local ads, integrated their CRM, sorted their email flows, and made sure no parent fell through the cracks.

The result?

Over £100,000 in additional revenue in less than 12 months.

(And no more “spaces still available!!” posts the night before camp.)

How to Know If You’re Ready

  • You’re spending 10 hours a week trying to post online—and still feel invisible
  • You’re relying on word of mouth, but half your customers forget to recommend you
  • You know you offer something amazing… you just need more eyes on it
  • You’d rather do what you’re good at—coaching, running, teaching—than figure out what a pixel is

Let’s Make Your Club the One That’s Always Fully Booked

📩 Message us at info@aceads.co.uk

🌍 Or head to aceads.co.uk

Because you run the business.

We’ll bring the parents.