The Yard Careers: Website / Funnel Application Process

The Yard Gymnastics Careers - Case Study

Client: The Yard Gymnastics Careers (4 Operating Sites)

Owner: Rosanna Trigg

Challenge:

As The Yard experienced rapid expansion across Singapore, including the launch of major new high-performance centres, the primary challenge shifted from episodic hiring to securing a continuous pipeline of specialized, high-quality coaching and administrative staff across all four operating sites. The need was for a reliable, 24/7 recruitment process that could attract the best talent in the specialized sports industry, maintain a high standard of candidate quality, and support the constant demands of a growing multi-site business.

Our Approach:

In under 30 days, we designed and launched a complete Talent Acquisition System to capture, qualify, and convert interested candidates into applicants, streamlining the hiring manager's review process across the entire organization.

• 📈 Targeted Digital Recruitment Ads (Meta & Google): Strategic, always-on campaigns reaching coaching professionals, sports specialists, and administrative staff with relevant experience across Singapore and the region, focusing on The Yard's unique culture and multi-site career opportunities.

  
  

• ✉️ Automated Candidate Nurturing & Qualification: Multi-step communication flows to build excitement, clearly define multi-site role requirements, pre-qualify candidates based on essential criteria (e.g., certifications, experience), and drive immediate applications for those who fit The Yard's high-performance profile.

  
  

• 🌐 High-Performance Application Funnel: A friction-free landing page experience leading to an intelligent application form, designed to capture key data and allow candidates to apply anytime, anywhere, reducing drop-off and ensuring a superior candidate experience across all roles.

Testimonial:

“Scaling a high-performance sports business with multiple sites requires more than just members—it requires the best talent at all times. The continuous recruitment funnel we implemented solved a major bottleneck by ensuring we always have a flow of highly qualified candidates, ready to interview for any of our locations. Generating over 50 qualified applicants in a specialized industry in just a month has raised the bar for how we recruit and provided the essential hiring stability needed for our aggressive expansion plans.”

— Max (The Yard Management Team)