The Yard Jurong: High Performance Centre Launch

The Yard Gymnastics (Jurong) - Case Study

Client: The Yard Gymnastics (Jurong)

Owner: Rosanna Trigg

Challenge:

The Yard was preparing to open Singapore’s newest High-Performance Gymnastics Centre in Jurong - their largest and most ambitious facility yet. The challenge was to fill classes before opening and achieve break-even in the very first month of operations.

Our Approach:

In under 30 days, we designed and launched a complete enrolment system to capture and convert families into paying members. This included:

• 📈 Meta & Google Ads: Targeted campaigns reaching parents across Singapore looking for gymnastics, sports, and kids’ activities.

• ✉️ Automated Email Campaigns: Nurture flows to build trust, answer parent questions, and drive urgency to sign up.

• 🌐 Enrolment Funnel: A streamlined landing page and booking flow, built to convert interest into confirmed class enrolments with minimal friction.

Results:

• 450 enrolments in just 10 weeks – averaging 40 new families every week.

• Break-even achieved in the first month, with fully booked classes before launch.

• The largest gymnastics centre launch in Singapore, cementing Jurong as the flagship high-performance hub for The Yard.

Testimonial:

“Jurong was the biggest project we’ve ever taken on - and we wanted it to open strong. Thanks to the enrolment funnel and campaigns, we had 450 families sign up in just 10 weeks, breaking even before opening day. This was the smoothest launch in our history and raised the bar for gymnastics in Singapore.”

— Tamara (The Yard Management Team)