Action Coach: Business Coaching - Matt Bull

ActionCOACH Loughborough – Case Study

Client: ActionCOACH Loughborough

Owner: Matt Bull

Challenge:

As Matt Bull scaled his business coaching practice across 1 to 1 coaching, group coaching, and live events, the challenge shifted from simply attracting interest to building a structured, repeatable system that consistently converted business owners into qualified leads, event attendees, and long-term coaching clients. The existing setup lacked clear offer separation, modern branding, and automated follow-up, meaning opportunities were being lost between first touch and conversion. Matt needed a system that could support growth, position him as a premium coach, and reduce reliance on manual follow-ups while maintaining a strong personal connection with prospects.

Our Approach:

In under 30 days, we rebuilt Matt’s digital infrastructure to support scalable growth across all areas of his coaching business.

🎯 Brand Repositioning & Visual Refresh:

Delivered a full rebrand aligned with ActionCOACH standards, modernising the look and feel while sharpening messaging to directly address business owner pain points around growth, clarity, and control.

🌐 High-Converting Sales & Event Funnels:

Designed and launched multiple funnels tailored to Matt’s coaching offers and live events, creating clear pathways for prospects to understand value, take action, and enter the sales process without friction.

✉️ Automated Lead Nurturing & Follow-Up Systems:

Implemented automated email workflows to educate, nurture, and move prospects through Matt’s pipeline, reducing drop-off and increasing attendance for events and booked strategy calls.

⚙️ Offer Structuring & Pipeline Optimisation:

Helped refine and package new products and services across 1 to 1 coaching, group coaching, and events, ensuring each offer had a clear purpose and natural progression within the wider sales ecosystem.

Testimonial:

“Rebuilding our funnels and systems completely changed how leads move through the business. Everything is clearer, more professional, and far more consistent. The automation alone has taken huge pressure off follow-ups, and the new funnels have significantly improved how prospects engage with our coaching and events.”

- Matt Bull, ActionCOACH Loughborough